Adobe Claims it Doesn’t Need the iPad. | The Apple iPad Fan

In what can only be described as damage control, Adobe CEO, Shantanu Narayen, downplayed the fact that Adobe Flash use is not permitted on the iPhone and iPad.

Speaking to the Telegraph, Mr. Narayen reveals the reasons he’s not concerned about a lack of Flash on Apple’s mobile devices. 

According to Narayen, “We believe in open systems. We believe in the power of the Internet and in customers making choices and I think a lot of the controversy was about their decision at that point.  “They’ve made their choice. We’ve made ours and we’ve moved on.”

Further, Narayen seems more concerned with the platforms that actually welcome Adobe Flash, stating , “It’s a business decision. With the energy and innovation that our company has, we’d rather focus on people who want to deliver the best experience with Flash and there are so many of them.”

Rather than focus on the inabilities of Adobe Flash to effectively work on mobile devices, Narayen seems to have convinced himself that his company does not need Apple.  That may be a poor decision both for the present and future success of Adobe.

Since Apple CEO Steve Jobs penned his open letter, “Thoughts on Flash”, in which he elaborated on why he doesn’t want Adobe’s Flash software on the iPhone or iPad. Following the letter, Narayen responded, but now seems content to do little to improve his company’s product in order to give Apple some reason to consider lifting its ban on Flash.

A lack of Flash on the iPhone and iPad hasn’t hurt sales of either device, with over 3 million iPads sold, and orbital sales of iPhone 4 since its launch in June.

What do you think?  Does Apple’s decision not to allow Flash on its mobile devices hurt Adobe more so than Apple?

The author of this post is Jeff Cormier

Jeff Cormier, a graduate of Southern Methodist University and the Texas Wesleyan School of Law, is the co-founder of C4 Universe, LLC (, a boutique firm dedicated to providing premium and innovative advertising, marketing, social media and creative consulting services to businesses and information on social media, technology, business strategy and much more to the remainder of the universe. Contact Jeff at or

VIsit Jeff Cormier’s website


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