Discover Anywhere Mobile, a Toronto-based software and services company specializing in location-aware applications for mobile devices and platforms, introduced the DiscoverPad.
The DiscoverPad has taken much of the work it performed on the development of its popular iPhone app platform, which is primarily designed for destination marketing organizations, and ported it for the iPad.
This is, however, not just a straight port from one device to another, but a considerable re-work to take advantage of the iPad’s larger screen and other features.
Like Discover Anywhere’s other applications, the DiscoverPad platform is built using the live data that a destination has already published. Discover Anywhere does all of the maintainance for the DiscoverPad application, including ensuring the data is up-to-date and managing the Apple App Store submissions.
The DMO gets a downloadable iPad application that is branded for the destination. Traveler get an application on their iPads that is specific to the destination they are visiting, similar in nature to the various iPhone applications that Discover Anywhere has submitted on behalf of its destination clients.