A new section in the App Store touts the free, “Lite” versions of many popular apps. These versions have been around for a while and have always been free, but this is the first time that Apple has marketed the apps directly. Not only is there a whole new section called “Free on the App Store,” but the Lite versions of popular are now listed in a “Try Before You Buy” area. The idea is that if you try out an app and like it, you’ll be more likely to purchase the app, and once it’s purchased, less likely to try to get a refund from Apple and the developer.
There are 98 free titles listed in the new section, including Lite versions of Angry Birds, Labyrinth 2, CoPilot Live Directions, Grand Theft Auto: Chinatown Wars, and DigiDrummer.