Really, the Panasonic RP-HJE 130 is just another earbud. Price is a good indicator of headphone quality, and after that you choose whether you need noise-canceling or an in-line remote and you’re done. But the real genius behind the RP-HJE 130, the thing that will make people buy a pair, is something that has nothing to do with Panasonic. It’s the packaging.
It’s fantastic, right? The design was done by the Scholz And Friends agency in Berlin, Germany, and shows the two hook-shaped buds as a pair of eighth-notes linked together by a bar formed by the in-line remote. The design was so good that it won a Cannes Lions award this year. These buds, it is certain, would jump off the shelf at you, whatever their specs.
And those specs remain a mystery. A Google search for “RP-HJE 130″ comes up with nothing but articles about this design. Switch to Google Shopping and you get precisely zero results. But then, I guess it doesn’t really matter. After all, it’s better to pick headphones on their quality, not their packaging, which will be ripped open and tossed into the recycling-bin after a few minutes anyway.
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