Mashable has a look at a market research survey on how the iPad is being used, and how its sales are affecting related devices such as e-readers, hand-held gaming consoles, and netbooks.
The survey notes that the iPad is very popular as a gaming device, many owners are new to Apple, and most people still think of the iPad as an unnecessary, expensive toy. But Mashable has this to say on the subject of the iPad and e-book readers:
The biggest category that has been affected by the iPad is that of standalone e-readers. Beyond just Resolve’s own survey results, we’re already seen evidence of this in the marketplace; both Barnes & Noble and Amazon recently slashed the prices of their e-readers.
Even before the Kindle and Nook price cuts, we were already seeing some movement with lower-priced e-readers. We think that reading-only devices will ultimately find a new market at the sub $100 price point. Even at $200, the value proposition for an e-reader versus an iPad is tough to overcome.
Also, a chart shows that e-readers rate at the top of the list of “devices [survey respondents] would not buy after owning an iPad”, at 49%, ahead of portable gaming devices, netbook/laptops, MP3 players, and other devices.
It seems that despite all the complaints one often hears about reading from a glowy screen, iPad buyers have other ideas. But on the other hand, it is not possible to tell how many of those people who will not buy e-book readers after buying an iPad would not have bought one anyway.