Magazine publishers are jumping on the Apple iPad app bandwagon in droves and arguably for good reason. It’s a sleek, nifty device that not only has captured the attention and imagination (and dollars) of consumers but also is a vibrant new platform for distributing content.
At Time Inc.—which already has launched apps for Time and Entertainment Weekly—the vibe among upper management is of sheer enthusiasm. By upper management, I’m referring specifically to CEO Ann Moore.
During parent company Time Warner’s “Investor Day” Thursday, Moore updated attendees on the division’s recent performance (it reported an operating income of $50 million during the first quarter 2010, versus a loss of $32 million during the same period last year) and gushed about providing paid content through mobile and portable devices.