As compared to the iPhone’s bite-sized experiences while out and about, this is a device where you can actually sit down and play for a while. “It’s more deliberate, and people expect more of a deliberate, immersive experience,” Boatman told the site. “That affects the kind of games we build.” He also says that as a “blank canvas,” the device allows for a lot of experimentation in the UI. At EA, the teams look at customer desire, distribution method, and actual platform before they invest in development, but “for iPad, the answer is yes, yes, and yes.”
Interesting. One of the things we’ve heard from developers about the App Store is that it gives even small studios “the chance to compete with EA,” but it looks like EA is just as committed to providing unique titles to Apple’s platform.